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If you'd bought $10,000 worth of Amazon stock 10 years ago, here's how much you'd have today

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If you'd bought $10,000 worth of Amazon stock 10 years ago, here's how much you'd have today

Amazon needs no introduction. It's one of the world's most valuable companies. It holds commanding positions in various end markets, with a corporate strategy that centers on always chasing massive opportunities. This playbook has worked wonders.

 
 

If you'd bought $10,000 worth of this "Magnificent Seven" stock 10 years ago, here's how much your position would be worth today.

Amazon shares are up 493% in the past decade (as of Oct. 2). That's a nearly six-fold gain that would've grown a $10,000 investment into a stake worth more than $59,300.

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Amazon Prime van

Amazon Prime Now Delivery van and driver downtown on 4th Avenue late in the day. (Getty Images)

When it comes to pure top-line metrics, Amazon is in first place. It collected a whopping $201 billion in net sales in the second quarter. That figure was 560% higher than in Q2 2016. Revenue growth has been the most important catalyst that has driven its stock returns.

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Amazon benefits from some powerful secular trends. It dominates online shopping, with more than 40% of e-commerce sales in the U.S. going through its marketplace. Digital advertising has quietly become a major money-maker, bringing in $19.8 billion in revenue in Q2; that was up 26% year over year. And the star of the show is Amazon Web Services, the world's No. 1 cloud computing infrastructure provider.

 
TickerSecurityLastChangeChange %
AMZNAMAZON.COM INC.251.52+3.29+1.33%

Investors shouldn't expect this stock to rise another 493% in the coming decade. But Amazon stock is still worth owning.

 
amazon packages at a warehouse in new jersey

Boxes lie on a conveyor belt during Cyber Monday at Amazon's fulfillment center in Robbinsville, New Jersey, Dec. 2, 2024. (Reuters/Eduardo Munoz)

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Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy.

 

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Olivia Smith

Olivia Smith

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