Shifting strategy over dinner: Jason Tonelli on how Zenith predicts the future
Jason Tonelli Publicis media agency Zenith’s most unique offering is its Imagine Panel which can predict the future and help CMOs navigate inflation and first-party data, says CEO Jason Tonelli. The tool was created under Tonelli, who officially became CEO of Zenith in January and immediately shifted the ROI agency’s trajectory by updating its proposition, …
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