Costco has quietly lowered prices on several popular Kirkland Signature items, including products shoppers had previously flagged online as increasingly expensive.
During the company’s most recent earnings call on May 28, executives said the price cuts impacted at least four of its key private-label items, marking a potential relief for consumers as inflation has remained elevated in recent years.
The affected products saw price reductions ranging from roughly $1 to $10 across categories spanning food, home goods and sporting equipment, CFO Gary Millerchip said during the third-quarter 2026 call.
The KS Crispy Wings fell from $16.99 to $14.99. KS Milk Chocolate Almonds dropped from $19.99 to $18.99. KS Golf Balls declined from $32.99 to $29.99, while KS King Size Sheets were reduced from $89.99 to $79.99.
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Customers look over food items at a Costco store in Colchester, Vt., in August 2024. (Robert Nickelsberg/Getty Images / Getty Images)
The wholesale warehouse said the decision was aimed at offering members maximum value while continuing to undercut competitors, as part of its broader pricing strategy.
"Our goal is to be the first to lower prices and last to raise them," CEO Ron Vachris said.
Millerchip reinforced that approach, adding: "Our goal is to be the first to lower prices where we see opportunities to do so."
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| COST | COSTCO WHOLESALE CORP. | 971.87 | -0.48 | -0.05% |
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According to social media users, shoppers who have long favored Kirkland’s chocolate-covered almonds said the item has become noticeably more expensive over the years in both the U.S. and Canada.
"They’ve become too expensive," one U.S. shopper wrote on Reddit a year ago.
"I love the Kirkland brand 1.5 kg chocolate covered almonds," another Costco shopper in Canada said a year ago. "They used to be $17 then they went to $20. Now they are $27!! "
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A man pushes a cart outside a Costco supermarket in Los Angeles on March 14, 2020. (Xinhua/Qian Weizhong via Getty Images / Getty Images)
Costco Wholesale did not specify what prompted the latest price cuts, but the move follows a previous instance over a year ago when the retailer voluntarily lowered prices on select Kirkland Signature products.
In 2024, the price of KS macadamia nuts fell from $18.99 to $13.99, Spanish olive oil 3-liter from $38.99 to $34.99, standard foil from $31.99 to $29.99, laundry packs from $19.99 to $18.99, and the baguette two-pack from $5.99 to $4.99, Millerchip previously said.
A shopper looks at clothing for sale inside a Costco store in San Francisco on Wednesday, March 3, 2021. ( David Paul Morris/Bloomberg via Getty Images / Getty Images)
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Millerchip added that KS boneless chicken tenders also fell by 13%, resulting in a 21% increase in pounds sold.
"Kirkland Signature offers significant member value compared to the national brands and continues to grow at a faster pace than our business as a whole," Millerchip said.
Fox News Digital's Greg Norman contributed to this report.
