Bud Light won't 'turn around' until they regain consumer trust: Anson Frericks
Former Anheuser-Busch president of operations Anson Frericks reacts to Bud Light's Super Bowl commercial.
Modelo Especial, Michelob Ultra and Bud Light. Those are the recent sales rankings of the top three beers in the U.S., according to data obtained by the Wall Street Journal.
In a four-week period that ended July 6, Modelo accounted for 9.7% of beer dollar sales in U.S. stores. Michelob Ultra accounted for 7.3%, and Bud Light fell to the No. 3 spot with 6.5%, an analysis of NielsenIQ data by Bump Williams consulting firm shows.
Sales of brewski have been under the radar since Anheuser-Busch InBev's Bud Light brand's controversial partnership with transgender influencer Dylan Mulvaney sparked a boycott of the beer last year.
Sales of Bud Light began to tumble in the U.S. in April 2023, following the brand's controversial partnership with transgender influencer Dylan Mulvaney sparked a boycott of the beer last year. This included Bud Light creating and sending custom beer cans to Mulvaney to mark "365 days of girlhood."
BUD LIGHT REMAINS DRAG ON PARENT COMPANY AS DYLAN MULVANEY HIT LINGERS
Bud Light has faced intense backlash from longtime customers over last year's campaign with transgender activist Dylan Mulvaney. (Instagram/Fox News / Fox News)
That move and comments from Bud Light's marketing vice president at the time, Alissa Heinerscheid, who said she wanted to update the "fratty" and "out-of-touch" brand, sparked calls from conservative influencers and celebrities to shun the brand, and a boycott took hold.
Prior to the partnership, Bud Light, owned by Anheuser-Busch InBev, was the top-selling beer in America.
BUD LIGHT SALES DOWN NEARLY 30% YEAR OVER YEAR AS RIVALS CONTINUE TO CLIMB
Budweiser beer in the brewery section at an H-E-B grocery store on March 02, 2023 in Austin, Texas. (Brandon Bell/Getty Images / Getty Images)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| BUD | ANHEUSER-BUSCH INBEV | 61.67 | +1.47 | +2.44% |
| STZ | CONSTELLATION BRANDS INC. | 248.23 | +0.14 | +0.06% |
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A bottle of Michelob's new Ultra beer is shown October 18, 2002 in New York City. Michelob Ultra is a lager with 96 calories, 4.1 percent alcohol by volume and 2.9 grams of carbohydrates per 12-oz. serving. (Spencer Platt/Getty Images / Getty Images)
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Anheuser-Busch InBev has worked to rehabilitate Bud Light's image since the boycott, with limited success. They also make new number 2 Michelob Ultra. The company did not immediately respond to a Gxstocks request for comment.
Bud Light was toppled from its long reign as the bestselling beer in the U.S. last year, losing the title to Constellation Brand's Modelo Especial.
Gxstocks' Breck Dumas contributed to this report.
