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Apple unveils first foldable iPhone, iPhone 18 Pro lineup, new watches at annual launch event

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Apple unveils first foldable iPhone, iPhone 18 Pro lineup, new watches at annual launch event

Apple is adding a long-awaited device to its product lineup.

 
 

The tech giant announced the iPhone Duo during its annual fall keynote on Wednesday, marking the company’s foray into the foldable phone space.

Apple also announced the release of the iPhone 18 Pro and 18 Pro Max phones on Wednesday, as well as a revamped version of Siri called Siri AI. Siri AI acts as a personal chatbot for users. The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max starts at $1,299 with lease options through Apple Upgrade.

Apple has recently hiked prices across its overall product lineup. The tech giant said the surge is brought on by ongoing global chip shortages driven by a growing demand for artificial intelligence.

 

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Apple Store Palo Alto California University Avenue

A man walks past the entrance to the flagship Apple electronics store on University Avenue in downtown Palo Alto, California. (Smith Collection/Gado/Getty Images)

The launch is Apple’s attempt to rival previous Android releases of foldables, including the Samsung Galaxy Z Fold and Google Pixel Fold, released in 2019 and 2023 respectively.

APPLE TO LEASE IPHONES, OTHER PRODUCTS TO USERS THROUGH KLARNA PARTNERSHIP

 
People shop for Apple iPhones in a store.

Apple employees help customers at the Fifth Avenue Apple Store on new product launch day on Sept. 19, 2025, in New York City. (Michael M. Santiago/Getty Images)

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Apple’s iPhone division reported $54.25 billion in revenue in the third fiscal quarter, up 22% and outperforming analysts’ expectations of $53.86 billion.

Olivia Smith

Olivia Smith

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