This Can Help Broadcasters Better Fulfill Advertisers’ Needs

This Can Help Broadcasters Better Fulfill Advertisers’ Needs

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Marketron, the broadcast industry sales technology company, has released two new advertising tactics that are designed to further empower broadcasters to serve their advertisers’ digital needs and increase their return on ad spending.

For Marketron NXT clients, the “comprehensive digital advertising platform” now includes a search engine marketing (SEM) upgrade that optimizes ad spend to drive conversions via clicks and calls.

Additionally, Marketron’s customers can now take advantage of the Custom Solutions Desk, an approach that empowers media companies, broadcasters, and marketing agencies to expand their cross-channel advertising strategies to include niche digital partners and tactics without the time and expense of establishing their own partner relationships.

These new offerings allow advertisers to promote products and services intelligently across all stages of the buying funnel, from awareness and consideration to a measurable conversion point using the correct mix of linear and digital advertising, Marketron claims.

Built into Marketron NXT, the SEM tactic runs on a conversion-based optimization platform. After entering categorical and targeting information about the advertiser’s business, the platform takes over, building positive and negative keyword lists based on industry best practices for the advertiser’s vertical, as well as responsive text ads, which are Google’s new standard for all SEM campaigns. Overall, the SEM tactic adds to Marketron NXT’s strategic support for clients as they navigate linear and digital advertising, making it easier for sales teams to create, propose, and execute campaigns that include third-party digital tactics for their advertisers.


The SEM tactic is available now on the Marketron NXT platform. Those who are interested in using the Custom Solutions Desk should speak with their client development manager about the opportunities or visit Marketron.com/custom-solutions-desk.



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