The InFOCUS Podcast: Scott Simonelli

The Chief Executive Officer of Veritonic, a company that’s become known for its marketing intelligence tools wrapped around digital audio marketing, has returned to the InFOCUS Podcast, presented by dot.FM, to discuss “ASMR.”

No, his is not a discussion about Ancient Rome. Rather, we’re diving in to autonomous sensory meridian response and how audio is engaging consumers like never before via marketing that cuts through the clutter. Scott Simonelli chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about how sounds gave Sport Clips an added lift with audio consumers with its latest campaign.

What can Radio learn from the effort, produced by Cincinnati-based Gwynne Sounds with Veritonic’s input? The answers could be right here, in this podcast!



Listen to “The InFOCUS Podcast: Scott Simonelli” on Spreaker.

To listen to two examples of the creative using “ASMR,” click here!




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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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