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Moon Beast Productions, a game startup based in Austin, Texas, has developed a unique strategy to harness the creative power of players. CEO Phil Shenk believes that in the current age of creators, it is essential to incorporate the ideas and contributions of players into the game development process. Moon Beast is working closely with creator communities to ensure that their upcoming fantasy action role-playing game is a collaborative effort between developers and players.
Shenk emphasizes that the line between creator and audience is fluid, if it even exists. He recognizes the various roles that creators play within the gaming industry, such as streamers, video creators, theory crafters, modders, and developers. However, Shenk also considers players themselves as creators. In a traditional action role-playing game (ARPG), players are motivated by finding the best strategies, builds, and tactics to progress and overcome challenges. Moon Beast aims to tap into this creativity by providing a platform for players to share their knowledge and experiences with others.
The company’s game will feature procedurally generated worlds that are unique to each player. The geography, terrain, and adventures within these worlds will vary, ensuring that no two players have the same experience. The dynamic and living nature of the game world means that player actions have a lasting impact, creating a sense of immersion and authenticity. This uniqueness is not only beneficial for gameplay and replayability but also provides endless content opportunities for creators. Streamers, video creators, and guide writers can share their unique worlds and experiences with others, further enhancing the collaborative aspect of the game.
Moon Beast also plans to make the game highly moddable, allowing creator-developers to go beyond the standard gameplay experience. They can create new classes, bosses, skills, items, quests, and adventures. They can even modify the map or change how worlds are generated. The goal is to encourage creators to push the boundaries and potentially revolutionize the genre by introducing new game modes or even entirely new game genres.
The company’s approach aligns its success and interests with creators. Moon Beast recognizes that creators contribute to the awareness, fun, and engagement of the game and believes that they should have a stake in its success. By building a game that embraces creativity and celebrates entertaining content, Moon Beast aims to transform the relationship between developers, creators, and players. This approach not only benefits the community as a whole but also makes it easier for the company to raise funding and establish its narrative.
Moon Beast is currently working on a demo that showcases the creator tools within the game. The team is focusing on building a robust toolset that allows creators to develop content inside the game itself, rather than relying on separate modding tools. The unique and shareable worlds created by players offer depth and replayability, making it an attractive proposition for creators who want to stream or create content around the game.
Overall, Moon Beast Productions’ strategy for harnessing the creative power of players is innovative and exciting. By involving creators in the game development process and providing them with the tools to express their creativity, the company aims to create a collaborative gaming ecosystem that benefits both developers and players. With its upcoming fantasy action role-playing game, Moon Beast hopes to revolutionize the genre and build a strong community of passionate creators.
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