Sunderland to cash in after two-year deal agreed

Sunderland to cash in after two-year deal agreed

Doctor Dan Plumley has claimed Sunderland could “benefit” from a new and improved overseas TV deal for the English Football League.

Speaking exclusively to Football Insider, the football finance expert is adamant “there is room for growth” in the Championship’s broadcast revenue.

As reported by Inside World Football (18 August), beIN Sport has renewed its rights to the EFL’s three divisions, play-offs and cup competition in a two-season deal.

The deal gives the broadcaster access to more that 1,600 live matches for multiple global territories.

The two parties have been in partnership now for over a decade.

When asked by Football Insider for his reaction to the news, Plumley said: “I think there is growth there.

“Outside of the big five leagues in Europe, and a couple of others, it is up there in terms of TV revenue. It is the seventh or eighth best in world football. That has always been the argument, the overseas right are worth very little.

“This has been doing the rounds, a lot of clubs believe they can get more value from another broadcaster overseas. They have been quite upset with the EFL over the value of previous deals. Clubs know that there is growth in that market.

“The bigger clubs in the league have big fanbases and are well known around the world. There is growth there. It is about who they partner up with and how they leverage that to give growth on a global stage. It is there.

“Alright it is not going to get close to the Premier League but there is opportunity for growth. That could benefit clubs like Sunderland depending on how it is dished out.”

In other news, an ex-Premier League referee has a major ‘worry’ after Sunderland development.

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