SMS Marketing Software Market to Grow by USD 7.53 Bn, Driven by Rising Adoption Of Social, Mobile, Analytical, And Cloud (SMAC) Technologies

NEW YORK, Oct. 25, 2022 /PRNewswire/ — The “SMS Marketing Software Market by Deployment (Cloud and On-premise) and Geography (North America, Europe, APAC, Middle East and Africa, and South America) – Forecast and Analysis 2022-2026″ report has been added to Technavio’s offering. With ISO 9001:2015 certification, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years.

SMS Marketing Software Market to Grow by USD 7.53 Bn, Driven by Rising Adoption Of Social, Mobile, Analytical, And Cloud (SMAC) Technologies

Technavio has announced its latest market research report titled Global SMS Marketing Software Market 2022-2026

The potential growth difference for the SMS marketing software market between 2021 and 2026 is USD 7.53  billion. To get the exact yearly growth variance and the Y-O-Y growth rate, Request a FREE PDF Sample Report

Key Market Dynamics:

  • Market Driver: The rising adoption of social, mobile, analytical, and cloud (SMAC) technologies is one of the key drivers supporting the SMS marketing software market’s growth. A  digital setup allows organizations to collect valuable information regarding the target audience through various channels. Tracking customer activity has become easier with the increase in online purchases. The advent of social media has helped companies target the right customer baser. SMAC technologies form the basis for an ecosystem that enables a commercial enterprise to transition from e-business to digital business. The four technologies improve business operations and help companies get closer to customers with minimal overhead and maximum reach. Moreover, the increased use of smartphones has provided customers with the ability to purchase goods at their convenience. Thus, companies are designing marketing campaigns that are easily accessible on smartphones and other devices.

  • Market Challenges: Increased risks related to data security and privacy are one of the factors hampering the SMS marketing software market’s growth. During the deployment of cloud-based SMS marketing software, the data is with vendors, which increases the chances of security violations. Furthermore, many enterprises are concerned about data loss and misuse by IT professionals that install the software. Companies are concerned about security and introduce measures to prevent any kind of security breach, as it has a huge impact on their productivity and reputation. Hence, with the increased risks related to data security and privacy, the market size is expected to decrease significantly through 2027 as, with time, a large percentage of data breaches will be caused by negligence or accidental exposure of sensitive data. Such factors will hinder the growth of the market during the forecast period.

To learn about additional key drivers, trends, and challenges available with Technavio, Read our FREE Sample Report right now!

Market Segmentation

By deployment, the cloud segment will be the largest contributor to market growth during the forecast period. The increase in cloud adoption is mainly attributed to the extensive use of the Internet and advantages such as scalability, reduced cost, and easy upgrades when compared to the traditional on-premises implementation procedures. Furthermore, it is economical as it does not require additional hardware or software installation and can be accessed even from remote areas. Hence, the market is anticipated to witness growth during the forecast period as organizations are focused on reducing their IT infrastructure costs and improving the flexibility, agility, and efficiency of advertising operations.

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By geography, North America will be the leading region with 35% of the market’s growth during the forecast period. The US is the key market for the SMS marketing software market in North America. Rising internet penetration will facilitate the SMS marketing software market’s growth in North America over the forecast period.

View our FREE PDF Sample Report for additional insights into the contribution of all the segments and regional opportunities in the report

Some Companies Mentioned with their Offerings

This report provides a full list of key vendors, their strategies, and the latest developments. Buy Now to gain access to detailed vendor information

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Geomarketing Software Market by Deployment, Location, and Geography – Forecast and Analysis 2022-2026: The geomarketing software market share is expected to increase by USD 16.85 billion from 2021 to 2026.

Intranet Software Market by Deployment, Application, and Geography – Forecast and Analysis 2022-2026: The potential growth difference for the intranet software market between 2022 and 2026 is USD 15.42 billion.

SMS Marketing Software Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 19.96%

Market growth 2022-2026

USD 7.53 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., and TXT180

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Deployment

6 Customer Landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email:[email protected]

Global SMS Marketing Software Market 2022-2026

Global SMS Marketing Software Market 2022-2026



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