Skyview Networks has signed a deal with iHeartMedia’s Milwaukee station group that allows it to become the play-by-play radio broadcast distributor of the Green Bay Packers National Football League club.
The agreement also sees Skyview’s AdView inventory management software put in use for Packers games on iHeartMedia’s WRNW-FM “The Game 97.3” in Milwaukee, the team’s flagship radio station.
Skyview Networks SVP/Business Development and Communication Andrew Kalb commented, “We look forward to collaborating on taking the Packers network to the next level and I am confident that with our technology, they will see new efficiencies and greater insight into revenue.”
Jeff Tyler, who serves as iHeartMedia Area President and oversees the company’s Milwaukee stations, added, “We are excited to have Skyview and their AdView software in place for our new broadcast partnership with the Green Bay Packers. It gives us that all-in-one system to ensure the highest level of game day broadcast both the Packers and iHeartMedia expects to deliver.”