The success of retail experiences can’t be judged purely on the number of sales made, says Samsung UK’s marketing and omnichannel director Annika Bizon.
Samsung wants to create retail experiences fit for the “new world” post-pandemic, betting on experiential marketing to move the customer relationship beyond transactional.
“What we’ve got to remember is that the consumer has changed,” explains Samsung UK’s marketing and multichannel director Annika Bizon. “The consumer post-pandemic is a different consumer with different expectations.”