Most will agree that makeup comes with a trade-off – you can either have high-performance makeup but may not necessarily be skin-loving or natural formulations that lack the efficacy of high-performance makeup. At Juicy Chemistry, we’re no strangers to questioning the status quo around organic beauty. Over the years, we’ve been able to prove to the world how potent and efficacious organic personal care can be, and now we’ve set our sights on yet another target that stays true to our mission – to revolutionize how organic makeup is perceived and show just how high-performance it can be without damaging your skin.
We’re elated to bring you Color Chemistry, an ecocert certified organic color cosmetics range, launching on 30th November where organic meets makeup. Color Chemistry is from the house of Juicy Chemistry that combines performance, pigment and skin-loving ingredients. Yes, Makeup just got a much-needed Juicy Makeover!
During our research and through our experience in addressing skin care concerns over the years, it became evident to us that one of the major factors affecting long-term skin health was the use of harsh pigments, petrolatums, and heavy metals in colour cosmetics. All these factors were the root cause of a vicious cycle of makeup leading to skin concerns such as clogged pores, eventually leading to acne, hyperpigmentation, and dryness of the skin.
It has been a project that has seen us scour through hundreds of formulations, a mountain of compliance and paperwork to bring you 120 + SKUs. Color Chemistry is the result of 24 months of hard work to launch products across 15 categories comprising a 10-member core team, spanning 4 manufacturing locations, 3 consulting firms, 2 award-winning makeup artists to bring you one high-performance product range that is high on quality, is organic, sustainably packaged, ethically sourced, and free from synthetic fragrances and talc.
The initial launch will feature foundations in 20 shades, 8 baked compacts, 8 concealers, 6 lip & cheek tints, 12 lipsticks, 3 lip glosses, 5 kajals and 3 eyeshadow quads. In the second phase, we will be expanding the categories with 16 lip crayons, primer, eye mascara, setting powders, blush, highlighter and hair mascara. Color Chemistry’s inclusive range is gender-neutral, cruelty-free, and formulated with purpose and integrity.
The idea behind Color Chemistry is simple – we want our customers to think of makeup as an extension of one’s beauty routine. After all, makeup should be both skin-loving and high-performance. Our base makeup is designed to be diverse and nourishing, containing skin-loving ingredients such as Rosehip and Green Tea, and is suitable for all skin types. Our lip products offer a rich and diverse palette, featuring wearable nudes, pinks, berries, and red tones. Our eye makeup features an equally vibrant palette. Whether it’s a natural look you prefer or a glamorous one, Color Chemistry is with you all the way.
Color Chemistry is our effort to create maximum impact with minimal effort, a world where makeup is more natural, less made up and formulations are given as much importance as efficacy.
Through the launch of color chemistry, we are kick starting a campaign for #righttosafecosmetics which will ensure that everyone has access to safe and natural cosmetics and to make clean cosmetics the new norm. We have taken 5 important steps by joining the Campaign for safe cosmetics
1) Drop Harmful ingredients
2) Adopt a do not use list
3) Avoid toxic substitutes
4) Commit to ingredient transparency
5) Follow the most stringent European standards for safety of our customers