LOVE Island are snagging a piece of the pie with an unexpected launch including booze and ready meals.
The dating contest, best known for its cast of beach ready singletons, is planning to stock its viewers fridges with a variety of themed drinks and snacks.
Including spirits, beers and soft drinks, nuts, crisps and chocolate, the show recently bagged trademarking of the goodies.
The new range also includes healthy picks including soups, juices, mineral water, yoghurt and cereal bars.
It comes after the brand recently passed an application for four different classes of food.
The legalities even blocks other retailers from using the Love Island name, taking full advantage of the reality TV show’s popularity.
This isn’t the first merchandising venture the show has taken though, with personalised water bottles, suitcases and vanity cases being available to purchase since 2015.
Love Island returns on January 16 where its winter series will take place in South Africa, presented by its new host Maya Jama.
Filmed at a luxury £1.2 million villa, including a rugby pitch and zip line.
Maya, 28, took over the role from Laura Whitmore, 37, after she quit after three series.
The Irish beauty revealed her reason for quitting was her inability to remain impartial, chatting to Psychologies mag, she stated: “I couldn’t support the contestants or not support them. I couldn’t say anything. “If I could have done things the way I wanted to, I’d probably still be doing it.”
Warming up for the new series, Maya was seen recently showing off an intimate beauty treatment in preparation for the show to begin.
The show recently revealed its new rules for the upcoming series, including a social media ban where contestant’s social media pages will remain dormant during the show.
Love Island’s new rules package reads: “As part of extended measures to protect both the Islanders and their families from the adverse effects of social media, participants will be asked to pause handles and accounts on their social media platforms for the duration of their time on the show.
“Islanders’ accounts will remain dormant while they are in the Villa, so that nothing is published on their behalf.”
Former Islander Andrea-Jayne Bunker responded to the news in an exclusive chat to The Sun where she admitted she wished there had been a social media ban during her time on the series.
She explained: “My best friend really tried her best to try and delete comments as possible but she did say she struggled. I did get some death threats.”