In an effort to help Fort Collins residents save money and decide which streaming packages or plans are right for them, Connexion — the city’s municipal broadband service — recently partnered with MyBundle TV, a service that is “built for people who are ready to drop their big cable TV bills and save money.”
MyBundle TV asks users to provide information like how many people are in their home, what channels they watch, what streaming services they use and whether they care about live events like sports. From there, the site lists the top TV options that would meet users’ wants and compares prices. You can find it at https://mybundle.tv/connexion/tv.
The partnership, which allows people who either use or are interested in Connexion to use the service, was born out of the awareness of steadily rising costs in the television industry, according to Sales Manager Josh Hales.
“Video is one of those things where it’s always subject to change, right?” Hales said. “You have a partnership with other businesses who are increasing the cost of TV; they want more for the channels they’re providing.”
The launch of the tool comes as Connexion announced customers’ television rates will increase starting Feb. 1. When announcing the increases, Connexion told users it was because of “the rising costs Connexion is required to pay to carry channels” and that the changes are outside of the organization’s control.
Television packages will see increases ranging from $5 to $20 per month.
So they’re encouraging people to use the MyBundle TV service to see if Connexion really is the best television provider for them or if there’s a better deal out there. Currently, Hales said about 11% of Connexion users have a television package, along with internet, and he said they hadn’t yet seen a big customer dropoff from the price increase.
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Hales said the partnership cost “is minimal, with little to no impact on our long-term financial model.”
Jill Marx, marketing and communications manager for Connexion, said the cost was “fairly reasonable” for allowing them to provide customers more options. Staff couldn’t provide the Coloradoan with an exact cost by deadline.
“We just want to make sure we’re providing the maximum value. Our bread and butter is the broadband internet service at the end of the day, and we don’t want video to be a reason that somebody feels like they can’t take advantage of that,” Hales said.
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Molly Bohannon covers city government for the Coloradoan. Follow her on Twitter @molboha or contact her at [email protected] Support her work and that of other Coloradoan journalists by purchasing a digital subscription today.