Disney CEO Bob Chapek suggests price hikes are coming to the parks thanks to guest demand

Disney CEO Bob Chapek suggests price hikes are coming to the parks thanks to guest demand

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Speaking to CNBC earlier today, Disney CEO Bob Chapek has indicated that price increases are likely coming to the theme parks, and it is all because of guest demand.

Bob Chapek

Chapek said, “We read demand. We have no plans right now in terms of what we’re going to do, but we operate with a surgical knife here,” Chapek said. “It’s all up to the consumer. If consumer demand keeps up, we’ll act accordingly. If we see a softening, which we don’t think we’re going to see, then we can act accordingly as well.”

Disney released its third quarter financial results yesterday, beatings analyst expectations, driven by the performance at the theme parks and the success of Disney+. Walt Disney World and Disneyland Resort attendance is now very close to 2019 levels, and spending per capita is up 40%. Occupancy at the domestic hotels in the third quarter was 90%, and future bookings are in line with pre-pandemic levels.

You can hear more from a newly-bearded Bob Chapek in his interview at CNBC.

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