Brown mascara is the perfect addition to the trending clean girl makeup look and Kylie Jenner agrees


While mascara is not usually something we experiment with a lot, the growing popularity of brown mascara should not be ignored. As more and more people are divulging into the whole “clean makeup” aesthetic, we believe brown mascara is here to stay. Approved by beauty mogul Kylie Jenner herself, she likes to switch it up with brown mascara every once in a while for a softer, more natural look. 

If you are looking for a more everyday, “no-makeup-makeup” look, it’s time to add brown mascara to your cart for a subtle, soft look. For an everyday routine, curl your lashes, pair your brown eyeliner or kohl with brown mascara for accentuated but simple natural makeup.

If you are looking to indulge in brown mascara, here are some options for you :

Diorshow Iconic Overcurl 

The Diorshow Iconic Overcurl promises 24-hour coverage with just one sweep. It’s definitely one of the best options in the market. It completes the makeup minimalist makeup bag. 

Kiko Milano Smart Colour Mascara 

Kiko Smart Colour Mascara

Spring Studios

This is a budgeted option compared to the rest but it’s best not to let price define the product. The mascara offers great coverage but has to be reapplied from time to time for a constant panoramic effect. 

Charlotte Tilbury Pillow Talk Push Up Lashes-Dream Pop

Charlotte Tilbury pillow talk

This mascara does it all. The Charlotte Tilbury mascara gives the eyes a fake lash lift effect, along with dramatic volume due to its diamond-shaped bristles. The best part? It also enriches the lashes with keratin for conditioning. 

Fae Beauty Brown Mascara

Fae Beauty Brash 2 in 1 

The fae beauty mascara is an interesting take on mascara as it also serves the purpose of a brow gel. It’s 2-in-1 formula ensures long and lengthened lashes with fluffed and filled eyebrows. It has a buildable formula if you need an extra coat for voluminous lashes. 

Maybelline Great Lash Mascara Dark Brown

Maybelline Great Lash Mascara Dark Brown

Maybelline has been a holy grail brand as it provides quality products at an extremely reasonable price range. This multi-faceted mascara guarantees conditioning for our natural lashes. Its unique brush provides a full lash look in just a few strokes, and is perfect for a wide-eyed look.

Benefit Cosmetics They’re Real Mascara

Benefit They’re Real! Lengthening Mascara

Benefit was one of the first brands to come up with brown mascara and it instantly turned into a cult favourite. This mascara has a super hold, long-wear formula which ensures no touch-ups throughout the day.

Also read:

The 15 best clean mascaras that will lift and lengthen your lashes

The mascara masterclass: Vogue’s guide to the makeup essential

5 hybrid beauty must-haves that straddle the line between skincare and makeup

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