Marketing

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

[ad_1] Scratch-Offs and Interest Signals in Litmus Personalize along with Image Monitoring in Litmus Email Guardian empower marketers to captivate subscribers, drive revenue, and harness insights BOSTON and SAN MATEO, Calif., April 17, 2024 /PRNewswire/ — Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect …

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Coachella marketing is over – but only for millennials

Coachella marketing is over – but only for millennials

[ad_1] “Every year that we finish, I consider whether we have to do it again,” says Gerona. “But Coachella isn’t going away. I think there might just be a little bit of a shift of demographic.” Enter Coachella’s Gen Z era. A shift in demographic Coachella organisers Golden Voice have prioritised fresh talent on the …

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Dongfeng’s NEV brand Voyah makes foray into Italian market

Dongfeng’s NEV brand Voyah makes foray into Italian market

[ad_1] Voyah has launched three BEV models in Italy, with the first 100 available vehicles already sold out. (Voyah CEO Lu Fang speaks at the brand launch in Italy. Image credit: Voyah) Dongfeng Motor’s new energy vehicle (NEV) brand Voyah has entered the Italian market, further expanding its international presence. Voyah held a brand launch …

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SPG names Jennifer Spindler Chief Product Officer for the US market

SPG names Jennifer Spindler Chief Product Officer for the US market

[ad_1] Specialty Program Group LLC (SPG), an operator of specialty insurance brokerage, underwriting and consulting facilities, has appointed Jennifer Spindler as Chief Product Officer in the US. In her new role, based in New Jersey, Spindler will be in charge of leading the design and construction of new insurance products and capabilities expansion to SPG’s …

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Behind the scenes of GCC retailers partnering with AI marketing tech

Behind the scenes of GCC retailers partnering with AI marketing tech

[ad_1] Consumer awareness in GCC is currently at an all-time high. A recent study by Oliver Wyman revealed that GCC consumers exhibit 30 per cent higher expectations for personalised retail experiences than their global counterparts. So, for retailers, personalisation is understandably a business imperative today. That begs the question: How can retailers with a vast …

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Azur Associates M&A and Fine Beverage Business Consultancy Expands to Include Fractional DTC and Marketing Services with the Addition of Executive Emilie Eliason

Azur Associates M&A and Fine Beverage Business Consultancy Expands to Include Fractional DTC and Marketing Services with the Addition of Executive Emilie Eliason

[ad_1] NAPA, CA, April 16, 2024 – Napa Valley-based Azur Associates announced the addition of fractional DTC and Marketing services to its portfolio of strategic advisory offerings for the fine beverage industry. Emilie Eliason has joined the firm as Managing Director, DTC and Marketing. “We continue to evolve our business to better meet the needs …

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A marketing campaign for transit

A marketing campaign for transit

[ad_1] by Carla Robinson The coalition of Northwest Philadelphia civic groups and institutional organizations working to keep SEPTA’s regional train lines open is now planning a new tactic: a $40,000 “community marketing” campaign to make trains “cool” again.  “What we’re trying to do is to jump-start a virtuous cycle, in which more people riding can …

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CMS Finalizes Rule Regarding Marketing Changes, Beneficiary Protections, and Coverage for Medicare Parts C and D | King & Spalding

CMS Finalizes Rule Regarding Marketing Changes, Beneficiary Protections, and Coverage for Medicare Parts C and D | King & Spalding

[ad_1] On April 4, 2024, CMS published a final rule implementing certain policy changes to the Medicare Advantage (MA) Program (Medicare Part C) and the Medicare Prescription Drug Benefit Program (Medicare Part D). According to the fact sheet accompanying the rule, “the changes in this final rule build on existing Biden-Harris Administration policies to strengthen …

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Pamela Redmon joins the Child Mind Institute as chief marketing officer

Pamela Redmon joins the Child Mind Institute as chief marketing officer

[ad_1] Pamela Redmon recently joined the Child Mind Institute as its chief marketing officer. The position is a newly created one at the nation’s leading children’s mental health nonprofit. Redmon arrives from a stint as senior vice president and chief communications and marketing officer at the national anti-hunger nonprofit, Share Our Strength. While there she …

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